Keyword Research and Tools
When you are writing content for your website, blog or articles, sprinkling keywords effectively throughout your piece not only makes for a better read, but helps you in search engine rankings.  The proper balance of keyword usage and good, original content is the goal for anything you post on-line.

The thing you want to provide to the readers of your content is useful information.  You can help solve a problem, provide advice or tips, or share a story about overcoming an issue.

Any way you go about it, the idea is to sprinkle your content with strong keywords so that your readers can find you.  Keywords can help put you on page one of search results returned, but too much of a good thing will have quite the opposite effect.

Your content should flow smoothly.  Your keywords and keyword phrases should blend right into the content and make sense, not stick out like a sore thumb screaming, "I am the keyword!!"  I know it's tempting to want to get that keyword phrase into the content in any way you can, especially if it's a ridiculously good keyword with low competition.

The term “sprinkling” indicates that you should be using the keywords sparingly.  Some good rules to keep in mind include -
  • Using the keyword(s) no more than one time for every 100 words
  • Using the keyword in the title, first paragraph, last paragraph and then "sprinkling” throughout the content
  • Try not to use the keyword in an awkward manner, especially if used in a question.  Here's an example -

How do you find a good keyword?  Finding a good keyword is easy with a good keyword research tool.  A good keyword will help you in search engine rankings, and a good keyword will help readers find your article.

Can you see how badly and blatantly the keyword is being used here?  This is complete
  • Do not use your keyword for each and every heading or sub-heading, and do not put the keyword(s) in bold-face type

By using more than one keyword or keyword phrase in a post, you can be sprinkling keywords effectively throughout your content, and ranking well for several keywords.

By going easy, or sprinkling, your keyword(s) gently but effectively throughout your content, you will be able to comply with search engine regulations, provide your readers with higher quality content, and get stronger organic traffic results. 
Organic traffic definition to clarify, is the traffic you get
from articles, blog posts and the writing of relevant content on any other platform that is not a paid method of gaining traffic.  

When someone is searching for information and types a search term into their browser, two types of results will be returned.  Those include both paid advertisements (such as PPC ads), and organic  results.

Did you realize that organic traffic accounts for just about 50% of all traffic to your blog or website?  This is after the Google Panda and Penguin updates.  This is a significant amount of traffic you can get from a free method of generating traffic to your blog or website.

There are a couple of essential components you need to get this kind of organic traffic to your site.  The first is to provide fresh, relevant and preferably original content to your searchers.  You want to give those searching for information real answers and solutions to the questions and problems they are experiencing.  

The second component is to add a bit of SEO so the content ranks well and is returned in the first page of search results.  Use a relevant keyword that indicates a good number of monthly searches with low competition.  Include this keyword in your title, first sentence or paragraph, last sentence or paragraph and sprinkle it sparingly throughout your content.

If you can do that, you are bound to not only maintain a good amount of organic traffic to your site, but to eventually increase traffic because of its relevance to the search term.  

Did you also know that paid ads are most effective only when there are very few to no organic results?  This is according to a study Google did earlier in 2012.  

Why?  Because searchers tend to avoid what they know to be blatant advertisements. 
Unless they are looking to make a purchase for a specific item, odds are and the preference is to first click on the organic results returned.

That being said, can you see how important it is to have a good keyword research tool to find those organic-results-loving searchers?  

A strong keyword research tool such as Jaaxy would suddenly become a very important tool when you are putting together a marketing campaign, and to give you a lot of ideas as to what kind of problems and questions people are searching for to begin with.  

You can write a dazzling piece of content by simply knowing what it is that people want to know.  If you can help them and you rank well organically for the search term, can you see how getting more traffic will not be a problem for you?

Think about what you do when you sit down to watch a TV show that you have recorded to watch when you have the time.  As you watch the recorded program, do you fast forward through the ads?  I do. I think most people do.  You want to watch the show and it saves you time to skip through a bunch of ads you are not too interested in watching.  

It's the same thing here on the internet.  You tend to want to "watch the show" (checking organic results that can help you find answers) rather than "sit through the ads" (not clicking on what you know for sure are ads just trying to sell you something).  It's human nature.  

Not to say that paid or PPC advertising isn't a great idea or isn't effective, just not for every situation.

I don't know about you, but I enjoy getting free traffic from free methods of advertising.  When I write a blog post and do so in a way that I (hopefully) provide fresh, original and relevant information to my readers, coupled with soft SEO practices in line with the search engines and get traffic to my blog, it's a win-win situation.

Organic traffic definition means that you provide new content for the search engines to return for results.  The user gets more information and for you, with the right keyword search term and relevant content, can rank well, increase traffic and increase revenue for