from articles, blog posts and the writing of relevant content on any other platform that is not a paid method of gaining traffic.
When someone is searching for information and types a search term into their browser, two types of results will be returned. Those include both paid advertisements (such as PPC ads), and organic results.
Did you realize that organic traffic accounts for just about 50% of all traffic to your blog or website? This is after the Google Panda and Penguin updates. This is a significant amount of traffic you can get from a free method of generating traffic to your blog or website.
There are a couple of essential components you need to get this kind of organic traffic to your site. The first is to provide fresh, relevant and preferably original content to your searchers. You want to give those searching for information real answers and solutions to the questions and problems they are experiencing.
The second component is to add a bit of SEO so the content ranks well and is returned in the first page of search results. Use a relevant keyword that indicates a good number of monthly searches with low competition. Include this keyword in your title, first sentence or paragraph, last sentence or paragraph and sprinkle it sparingly throughout your content.
If you can do that, you are bound to not only maintain a good amount of organic traffic to your site, but to eventually increase traffic because of its relevance to the search term.
Did you also know that paid ads are most effective only when there are very few to no organic results? This is according to a study Google did earlier in 2012.
Why? Because searchers tend to avoid what they know to be blatant advertisements.
Unless they are looking to make a purchase for a specific item, odds are and the preference is to first click on the organic results returned.
That being said, can you see how important it is to have a good keyword research tool to find those organic-results-loving searchers?
A strong keyword research tool such as Jaaxy would suddenly become a very important tool when you are putting together a marketing campaign, and to give you a lot of ideas as to what kind of problems and questions people are searching for to begin with.
You can write a dazzling piece of content by simply knowing what it is that people want to know. If you can help them and you rank well organically for the search term, can you see how getting more traffic will not be a problem for you?
Think about what you do when you sit down to watch a TV show that you have recorded to watch when you have the time. As you watch the recorded program, do you fast forward through the ads? I do. I think most people do. You want to watch the show and it saves you time to skip through a bunch of ads you are not too interested in watching.
It's the same thing here on the internet. You tend to want to "watch the show" (checking organic results that can help you find answers) rather than "sit through the ads" (not clicking on what you know for sure are ads just trying to sell you something). It's human nature.
Not to say that paid or PPC advertising isn't a great idea or isn't effective, just not for every situation.
I don't know about you, but I enjoy getting free traffic from free methods of advertising. When I write a blog post and do so in a way that I (hopefully) provide fresh, original and relevant information to my readers, coupled with soft SEO practices in line with the search engines and get traffic to my blog, it's a win-win situation.
Organic traffic definition means that you provide new content for the search engines to return for results. The user gets more information and for you, with the right keyword search term and relevant content, can rank well, increase traffic and increase revenue for